Numbers first
Age, weight, training, goal. We land calories and a protein target you can hit with real food, not powder math.
Toronto-built · Cooked in your kitchen
Set calories and protein. Pick a week, two weeks, a month, or a twelve-week block. Download the recipes and the grocery list the same day.
Eat This Much sells an app. Factor sells a fridge. We sell the plan you actually cook — priced for the length you want.
Age, weight, training, goal. We land calories and a protein target you can hit with real food, not powder math.
Weekly $49. Bi-weekly, monthly, 8-week, 12-week. Custom builds run to $2,000 if you want coach notes and swap packs.
Recipes, macros per meal, and a grocery list written for a Canadian supermarket. You cook. We do not ship food.
Fixed lengths if you already know your calories. Custom if you do not.
Most people do not fail because they lack recipes. They fail because the plan does not match the week they actually live. A stack is a closed set: this many days, this many calories, this grocery trip. When the PDF is done, you are done deciding.
Coaches pay Eat This Much Pro per client. You pay once, download, and cook. If you need a longer block or a higher protein target, the calculator prices it — $49 to $2,000, no sales call.
Open the calculator“I do not want another subscription. I want next week’s food decided by Thursday.”
No. Performance Stacks is a digital product. You download recipes and a grocery list. You shop and cook.
Use Build a stack. The price moves with length, protein, and extras. Floor $49, ceiling $2,000.
No. Plans are for general fitness cooking. Talk to a clinician before changing diet if you have a condition or take medication.